Québec Cannabis: Sales Highlights, Category Mix & How to Track Trends

Last updated: September 2025

Québec Cannabis Market Overview

Québec’s market is reported centrally by SQDC. Public reporting covers sales totals, category mix, and program outcomes but does not publish brand-level rankings. For pan-Canadian brand comparisons, complement SQDC reporting with third-party retail dashboards from other provinces.

Québec Sales Highlights — September 2025

What SQDC reports publicly: Québec publishes sales totals and category mix but not brand-level leaderboards. Treat cross-province brand signals (e.g., ON/AB/SK POS dashboards) as complementary, not definitive, for Québec.

Latest fiscal picture: SQDC reported $741.5M in sales for FY 2024–2025 and 149,223 kg sold; Q1 FY 2025–2026 sales were $181.0M, up ~16% YoY.

Category view: Public SQDC charts group sales into Fleurs séchées vs Autres produits rather than the finer ON/AB/SK breakdown; dried flower remains the anchor.

Québec Sales Highlights — September 2025

Québec publishes sales totals and a broad category split but does not release brand-level leaderboards. Treat cross-province brand signals (ON/AB/SK POS dashboards) as complementary, not definitive, for Québec. SQDC

Category Dynamics In Québec

SQDC reported $181.0M in Q1 FY 2025–2026 sales (~16% YoY increase), with 37,114 kg sold; average retail price fell to $5.61/gram (all taxes, all products). SQDC groups reporting as dried flower vs other products; dried flower remains the anchor.

Brand Highlights By Category

Because SQDC doesn’t publish brand tables, rely on store-level sell-through and cross-province signals to guide assortment. Note that the SQDC plans to “responsibly market” vape cartridges in late fall 2025, which could shift category shares and leaderboards.

Category Sales in Québec — Q3 FY 2024–2025

Bar chart of SQDC cannabis net sales by category showing Fleurs séchées vs Autres produits
Québec cannabis category sales, Q3 FY 2024–2025 (retail dollars). Source: SQDC, « Ventes par catégories » (Fleurs séchées vs. Autres produits).

How to Interpret the Québec Chart

Unlike other provinces where we break down categories into pre-rolls, flower, vapes, and edibles, the SQDC publicly reports category sales as two groups: Fleurs séchées and Autres produits. This chart follows that official structure.

How to Interpret Category & Brand Trends in Québec

  • Use SQDC annual reports for official sales totals and category patterns.
  • Compare with Ontario/BC/Alberta/Saskatchewan retail dashboards to infer Canada-wide brand momentum.
  • Expect category stability, with pre-rolls and flower commanding the largest shares by dollars.

Official Québec Data Source

Consulted SQDC’s most recent annual report for audited fiscal results and category commentary. Because brand tables are not public, we avoid making brand-specific claims for Québec without proprietary data.

Methodology

This overview synthesises SQDC’s public reporting conventions with cross-province retail dashboard signals (where brand-level data is available) to guide Québec market analysis.

FAQ: Québec Cannabis Market

Who operates cannabis retail in Québec?

The SQDC is the sole legal retailer and runs the province’s online channel.

Why isn’t there a brand leaderboard?

SQDC’s public reporting focuses on totals and category mix (e.g., dried flower vs. all other products), not brand rankings.

How do I compare brands across Canada?

Use dashboards from BC/AB/SK/ON for brand signals, then cite SQDC for Québec’s official totals and category split.

Which categories are largest?

Dried flower remains the top category by sales; “other products” include vapes, edibles, extracts, topicals and more.

What is a practical strategy for Québec?

Align portfolio with SQDC’s listing policies, emphasise quality and pricing discipline, and track cross-province brand traction.

Related Pages (Compare Provinces)

Every Cannabis Company By Province

For full list of cannabis producer names, sort by province on home page’s interactive chart.

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