British Columbia Cannabis: Top Brands, Category Sales & Trends

Last updated: September 2025

Top Cannabis Brands in British Columbia

General Admission (pre-rolls), Grön (edibles), Spinach (multiple categories), and Jeeter (pre-rolls) all appear as current, recurring top performers in BC retail data. SHRED was a top BC pre-roll brand in 2024 and remains in the upper tier, though its 2025 monthly rank has slipped a bit. Back Forty is a top performer in other provinces but isn’t currently a BC leader. Category leaders (flower, pre-rolls, vapes, edibles) can change month to month.

Category Sales in BC

Bar chart of British Columbia cannabis category sales for July 2025 showing pre-rolls leading, followed by flower and vapor pens — British Columbia cannabis category sales, monthly 2025 (retail dollars). Pre-rolls lead the market, with flower and vapes close behind.

British Columbia Cannabis Market — Quick Facts (September 2025)

Pre-rolls lead BC by dollars, with flower second and vapes third, consistent across 2025 month-by-month dashboards.
General Admission has held the #1 BC pre-roll spot in recent months (May–Aug 2025).
Grön ranks #1 in BC edibles as of August 2025.
Jeeter sits within the top 5 for BC pre-rolls (around #4 in August 2025).
Spinach is a consistent top-5 brand across multiple BC categories (edibles, flower, vapes).
SHRED was a top BC pre-roll brand across 2024; 2025 monthly ranks place it lower (around #6), showing month-to-month variability.
Back Forty/Back 40 is strong in Ontario and Saskatchewan, but BC ranks show ~#11 in flower and ~#19 in pre-rolls in August 2025, so it isn’t a current recurring leader in BC.

BC’s current recurring leaders differ by category. In pre-rolls, General Admission remains province-wide #1, with Jeeter holding a steady top-tier spot at #4 and SHRED around #6. In edibles, Grön sits at #1 through late summer. Spinach is a cross-category mainstay in BC, ranking top-5 in flower and vapes and top-3 in edibles. Back Forty is a strong performer nationally but isn’t a BC leader right now, sitting outside the top-10 in flower and outside the top-15 in pre-rolls in August 2025.

Category dynamics in BC

Pre-rolls continue to be the spend leader in BC, accounting for roughly a third of the market last year, and the province recorded about $73.3M in total retail sales in August 2025, with an average item price of about $21.

Brand Highlights by Category

Pre-rolls: General Admission #1; Jeeter #4; SHRED ~#6.
Edibles: Grön #1; Spinach #3.
Vapes: General Admission #2; Spinach #5.
Flower: Spinach #4.

Official BC Data Source

Use the BC Liquor Distribution Branch’s wholesale reports for province-level context (sales, volume, pricing) and program updates like Direct Delivery. Pair this with third-party retail dashboards for brand/category rankings.

BC Market Size & Growth

For province-level context, use the BC Liquor Distribution Branch’s BC Cannabis Wholesale Quarterly Sales Report series, which tracks wholesale sales, volume and pricing by quarter. The most recent reports (e.g., Q4 2024) outline category mixes and program updates like Direct Delivery.

Retail Footprint & E-commerce

BC operates a mixed model: government wholesale (BCLDB) with both government-run stores (BC Cannabis Stores) and licensed private retailers. Online sales are available via BC Cannabis Stores, and private retailers may deliver within BC under updated delivery rules (no need to own/lease the vehicle; third-party/common carriers permitted).

Category Trends in BC

Pre-rolls remain the top category by dollars in BC, followed by flower and vapes. This aligns with month-by-month POS trends shown on the Headset BC market page.

Brand Movers to Watch

Recurring leaders surfaced on the BC market page include Jeeter, Back Forty / Back 40, Spinach, General Admission, Grön and SHRED. Rankings fluctuate by month and subcategory.

Key Takeaways for BC

Pre-rolls remain the largest category by revenue, signalling strong demand for convenience and infused formats.
Flower retains a substantial share; vapes continue to be a solid third by dollars.
Category mix is stable, but brand positions can shift by month and subcategory.’

Leaders do vary by category and month. As of late summer 2025, the safest “always-in-the-conversation” brands for BC are General Admission (pre-rolls), Grön (edibles), Spinach (multi-category), and Jeeter (pre-rolls), with SHRED remaining notable in pre-rolls/edibles. Back Forty is currently stronger in other provinces than in BC.

Official BC Data Sources

BC Cannabis Wholesale Quarterly Sales Report (BCLDB)
BCLDB Annual Report (market overview and program notes)
BC delivery policy & directives (licensing, delivery hours, conditions)

Reports & policy links: wholesale reports and annual reports (BCLDB), delivery policy (Province of BC).

Methodology

Brand leaders and category dollars draw on early-August 2025 snapshots of July 2025 POS data from the BC market dashboard, paired with BCLDB reporting for macro context. Official provincial reports validate totals and long-term trends; they typically do not publish brand rankings. Brand positions vary by month and category.

FAQ: British Columbia Cannabis Market

What category leads BC by revenue?

Pre-rolls generally lead, followed by flower and vapes; hierarchy can shift by month and subcategory.

What’s unique about BC’s model?

Government wholesale (BCLDB) with both public and private retail; updated delivery rules allow more flexible fulfilment.

Does BC publish brand rankings?

Not publicly. Use BC’s wholesale reports for totals and rely on retail dashboards for brand/category leaders.

What formats are rising?

Infused pre-rolls remain a growth engine; gummies dominate edibles by SKU velocity.

How should brands approach BC?

Align price tiers with local competition, prioritize high-velocity pre-roll SKUs, and monitor Direct Delivery impacts.

Related Pages (Compare Provinces)

Every Cannabis Company By Province

For full list of cannabis producer names, sort by province on home page’s interactive chart.