Alberta Cannabis: Top Brands, Category Sales & Trends

Last updated: September 2025

Top Cannabis Brands in Alberta

Recurring leaders in Alberta include Wyld, Back Forty / Back 40, Spinach, General Admission, Grön, and SHRED. Rankings vary by category (pre-rolls, flower, vapes, edibles) and can shift month to month.

Who’s leading right now: Wyld, Spinach, Back Forty/Back 40, General Admission, Grön, and Good Supply are the most frequent province-wide leaders.

Category dynamics: Pre-rolls lead Alberta by dollars ($33.1M in Aug 2025), followed by flower ($22.1M) and vapes ($20.0M).

Brand notes:

  • General Admission has maintained #1 pre-roll share in Alberta across recent months.
  • Spinach tops both edibles and vapes in Alberta (and remains a top three flower brand).

Category Sales in Alberta

Bar chart of Alberta cannabis category sales for July 2025 with pre-rolls leading and vapes and flower close behind
Alberta cannabis category sales (retail dollars). Pre-rolls lead; vapes and flower closely follow.

Key Takeaways for Alberta

  • Pre-rolls are the largest category by dollars, with infused SKUs driving growth.
  • Vapes and flower compete for the #2 spot; gummies dominate edibles by assortment and shelf space.
  • Alberta’s dense retail footprint supports strong per-capita sales and broad SKU choice.

Alberta Market Size & Growth

Alberta remains Canada’s #2 market by cannabis sales. Recent monthly totals show approximately $87.7 million in May 2025 (unadjusted), up from $77.8 million in May 2024. For the fiscal year ended March 31, 2024, AGLC reported $673.5 million in cannabis revenue. These figures highlight steady demand and robust retail throughput relative to population size.

Retail Footprint & E-Commerce

Alberta maintains one of the densest store networks in Canada—industry tallies list ~714 licensed stores province-wide, including ~179 in Calgary and ~167 in Edmonton. Major banners include Canna Cabana (~87 AB stores), Value Buds (~68), and Plantlife (~39). Alberta also permits store-run online sales; ~342 retailers are registered for e-commerce. These policies help expand assortment and price competition for consumers.

Category Trends in Alberta

Pre-rolls lead by dollars, fuelled by infused formats. Vapes and flower are close contenders for the second spot. Within edibles, gummies typically dominate category sales, reflected in shelf space and SKU velocity. Trends track closely with what’s visible on Alberta’s live market dashboards.

Brand Movers to Watch

Wyld (edibles), Back Forty / Back 40 (value vapes and pre-rolls), Spinach (broad portfolio), General Admission (notable in infused pre-rolls), Grön (edibles), and SHRED (pre-rolls/grinds) are frequent leaders that shape category momentum in Alberta.

How Alberta’s Model Differs

Alberta operates a private retail model overseen by AGLC. The model enabled rapid scaling of storefronts and supports store-run e-commerce and delivery (endorsement required), which together contribute to strong per-capita sales and competitive pricing.

Official Alberta Data Sources

  • AGLC Annual Report (audited financials and cannabis revenue)
  • AGLC publications and licencee search (store and online-seller status)
  • Monthly retail sales updates (national/provincial context)
  • Headset provincial dashboards (brand lists, category splits)

Methodology

Brand leaders and category mix reflect early-August 2025 snapshots of July 2025 retail performance from provincial market dashboards. Official AGLC reporting is used for audited annual revenue and program context. Store counts and e-commerce registrations are referenced from current industry tallies and regulator listings. Rankings and shares change over time; we update snapshots periodically.

FAQ: Alberta Cannabis Market

What category leads Alberta by revenue?

Pre-rolls typically lead, with vapes and flower close behind. Infused formats drive much of the pre-roll growth.

Why is Alberta’s per-capita spend so strong?

Dense store coverage, competitive pricing, and permission for retailer-run delivery/e-commerce help sustain high throughput.

Do brand leaders change often?

Yes. Rankings shift month to month by subcategory (e.g., infused pre-rolls vs. non-infused; disposable vs. 510 vapes).

Where can I verify official figures?

Check AGLC annual reports and regulator publications; pair with retail POS dashboards for brand/category ranks.

How should retailers act on this?

Focus on value and infused pre-rolls, maintain a strong gummies assortment, and watch seasonal vape spikes.

Related Pages (Compare Provinces)

Every Cannabis Company By Province

For full list of cannabis producer names, sort by province on home page’s interactive chart.

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